Our Story
As the Serin family, our goal and purpose is to offer "nature-derived" skin care products to you, our valued customers.
Serin R&D was founded by Prof. Dr. Selahattin Serin at the Çukurova University Technopark campus. Today, our primary goal is to meet the need for natural cosmetic products through domestic production.
Under the name Serin R&D, Serin Cosmetics produces creams, sprays, soaps, skin care products and cosmetic chemicals using nature's finest raw materials such as St. John's Wort, propolis, juniper, eucalyptus, lavender and more — all crafted to serve your needs.
All of our products are organic and naturally formulated, with great care taken to ensure they contain no chemical additives.
"As Selahattin Serin, it has always been among my goals to bring my expertise in chemistry not only to university education, but also to the benefit of industry and people."
Beyond his academic career, the Fixx and Santefix brands under Serin Cosmetics are now at your service through our online store.
Our Mission
To reduce dependence on imported products through local, natural and economical production, contributing to our country's economy while ensuring customer satisfaction. To this end, our company located within Çukurova Technopark invests in R&D for production, and all product analyses are conducted under certified laboratory conditions.
Quality Assurance
Our product quality and reliability are backed by customer feedback, approvals from relevant ministries, and established quality standards. All of our products are organic and naturally formulated, with great care taken to ensure they contain no chemical additives.
Our Values
100% Natural
Formulations made with nature's finest raw materials, free from chemical additives.
Scientific R&D
Products developed and tested in university technopark laboratories under certified conditions.
Locally Produced
Raw materials sourced from Turkish lands, contributing to the national economy through domestic production.
Customer Focused
Product quality that continuously improves through customer satisfaction and feedback.
Nature's Finest
We carefully select natural raw materials from Anatolian lands for our production.
Propolis
Antimicrobial bee extract
St. John's Wort
Healing herbal flower
Lavender
Calming aromatic oil
Eucalyptus
Refreshing antiseptic oil
Sulfur
Purifying natural mineral
Juniper Tar
Traditional deep cleanser
Product Categories
Skin Care Creams
Fixx series
Massage Creams
Fixx series
Soaps
Santefix series
Skin Care Sprays
Coming Soon
Cosmetic Chemicals
B2B
Health First, then Care and Beauty.
With love, happy shopping.